Privacy policy

Novaay operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalised shopping experience (the “Services”). Novaay is powered by Shopify so that we can provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using the Services, you acknowledge that you have read this Privacy Policy and that you understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or another person, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that you cannot be identified or reasonably linked to it. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such personal information:

Contact details including your name, address, billing address, delivery address, phone number and email address.
Financial information including credit card, debit card and bank account numbers, payment card information, account information, transaction data, payment method, payment confirmation and other payment details.
Account details including your username, password, security questions, preferences and settings.
Transaction data including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, and your previous transactions.
Communications with us including the information you provide in your communications with us, for example when sending a customer support request.
Device information including details about your device, browser or network connection, your IP address and other unique identifiers.
Usage information including information about your interaction with the Services, including how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide your personal information to us.
Automatically through the Services, including from your device when you use our products or Services, visit our websites, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

To deliver, customise and improve the Services – including fulfilling our contract with you, processing payments, handling orders, remembering your preferences and items of interest, sending account notifications, processing purchases, returns, exchanges or other transactions, creating and maintaining your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and tailoring your shopping experience such as recommending products related to your purchases.
Marketing and advertising – including sending promotional messages by email, SMS or post, and displaying online ads for products or Services on our Services or other websites, including based on items you have previously purchased or added to your cart and other activities on the Services.
Security and fraud prevention – including verifying your account, providing a secure payment and shopping experience, detecting and investigating potential fraudulent, illegal, unsafe or malicious activity, protecting public safety, and securing our Services.
Communicating with you – including providing customer support, responding to your enquiries, delivering effective Services and maintaining our business relationship with you.
Legal purposes – including complying with applicable law, responding to valid legal processes, participating in civil discovery, legal proceedings or other adversarial proceedings, and enforcing or investigating possible violations of our terms or policies.

How We Disclose Personal Information

We may share your personal information with third parties in certain circumstances, subject to this Privacy Policy, including:

With Shopify, vendors and other third parties performing Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to deliver marketing services and advertising. For example, we use Shopify to support personalised advertising with third-party services based on your online activities across various merchants and websites.
When you instruct or authorise us to share information, such as to ship products to you or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations, enforce applicable terms, or protect the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to deliver and improve them. Information you submit via the Services will be transmitted to and shared with Shopify, as well as third parties who may be located in countries other than your own. Shopify may also use information collected from your interactions with our store, along with other merchants and Shopify, to provide enhanced features. In these cases, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding such use. For more information, please see Shopify’s Customer Privacy Policy.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or operated by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of such sites, including the accuracy or reliability of the information found on them.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided personal information to us, you may contact us to request its deletion.

Security and Retention of Your Information

While we implement measures to protect your personal information, no security measure is completely secure. The duration for which we retain your personal information depends on factors such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on where you live, you may have rights such as:

Right to access/know – request access to the personal information we hold about you.
Right to deletion – request that we delete your personal information.
Right to correction – request that we correct inaccurate personal information we hold about you.
Right to portability – request a copy of your personal information and ask that we transfer it to another party.
Right to manage communication preferences – opt out of promotional emails at any time.

Residents of the UK or EEA may also have the right to object to processing, restrict processing, and withdraw consent.

Complaints

If you have concerns about how we handle your personal information, you can contact us using the details below or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside of your country of residence, relying on recognised transfer mechanisms such as European Commission Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website, update the “Last Updated” date, and provide notice as required by law.

Contact

Company Name: Novaay
E-mail: info@novaay.com
Phone: +31 6 45970169
Address: Borgerdiep 37, 1509 XN Zaandam, Netherlands
Support: Monday - Sunday: 9:00 AM-5:00 PM (Sydney time)